INCLUSIVE BEAUTY ACCESS
Your essentials.
Where you are.
When you need them.
Black women and women of colour are one of the highest-spending beauty demographics in the UK. Yet finding the products they rely on are rarely there when it matters. SlayStation is changing that.
THE DATA
92%
have gone without a beauty essential they needed
85%
couldn't find suitable products when they needed them
136
people of colour told us their story. We listened.
Our respondents span a range of ethnicities and backgrounds. The gap is consistent — but for Black women and women of colour, it runs deepest.
This is not a demand problem. It is an access problem.
THE STORY
It started at an airport.
A forgotten bonnet. Nowhere in the terminal to buy one. That moment — small, frustrating, familiar to so many — planted a question: why is this still a problem?
So we started listening.
We surveyed 136 people of colour about their beauty experiences on the go. The findings were clear, consistent, and overdue.
Edge control. Satin bonnets. Wig adhesive. These are not luxuries. They are essentials, and for too many women of colour, accessing them means planning ahead, going without, or making do.
We documented the gap. Now we’re building what fills it.
UNDERSTANDING THE GAP
A satin bonnet is to a Black woman what a travel pillow is to others.
Edge control is to her what dry shampoo is to someone else.
These are not niche products or optional extras.
They are part of how women of colour show up and they are consistently absent from the spaces where they are needed most.
The need is clear. Access isn’t.
And this needs to change.
THE FINDINGS
The research is in.
Read the report behind SlayStation — who we spoke to, what they told us, and why it matters.
The report is published but we’re still listening. If you haven't shared your experience yet, the survey is still open. Your voice shapes what we build next.